Topic: Other Non Comics Works
Tonight’s Special Guest Blog is by Make It So Marketing President, Tina Lo Sasso, who explains how an online book launch works and some tips for making it successful. Great advice for comic book creators looking to make a splash in their arena!
She sent me the following:
"The Anatomy of a Successful Book Launch
Our latest client, Art Sobczak, launched his new book, Smart Calling, with an online book launch today. It’s already hit #1 in his category of Sales and Selling. Many of Michael’s friends in the comic book industry have asked me how we make this happen. Here’s how an online book launch works:
Today, dozens of Art’s fellow sales trainers and friends are emailing their readers (over one million business people!) to recommend that they buy his book. We wrote the email message for them to use. The email contains a link to the book’s landing page, which we also wrote the copy for. Check it out here: https://bbp.infusionsoft.com/go/sc/MakeItSo/
You’ll notice the landing page has several key elements: a strong visual image in the header, compelling marketing copy, a funny video, clear directions to buy (Step 1 and Step 2), endorsements of the book, and a bunch of terrific bonuses that book buyers will receive when they buy. When you’re getting hundreds of dollars worth of gifts just for buying a $15 book, it’s a no-brainer!
Where did all the bonus gifts come from? Art’s fellow sales trainers were happy to supply them so they would be seen on the landing page by the people buying the book.
There are several lessons here for comic book creators and publishers:
1. Create a fun launch event online to generate interest in your publication
If you’d like to explore how an online launch could work for you, email me at tina@MarketingTina.com "
Thanks Tina for taking the time tonight to send the above information for this guest blog post!
AND...My thanks again to all of YOU reading this blog and our archived blog posts, now almost 3,100 total posts in number!!
~ Michael D Hamersky @ ComicBookCollectorsBlog.com