Topic: Comic Books - New
TODAY'S FEATURE - Blog #3416:
Today's blog is a guest blog by Tina LoSasso, who is very familiar with Tom Hopkins' National Besteller in book format:
Sometimes I feel as if I've read every piece of sales advice ever written. You see, for 10 years I was Managing Editor at a sales resource site that publishes a weekly newsletter and books of advice by various sales experts. My job was reading their material and selecting what we wanted to publish. That's how I met the folks at Tom Hopkins. When I learned that Tom was going to release a comic book based on his sales teaching, I thought -- to quote one of my favorite 'Seinfelds' -- "Worlds collide!"
The original "How to Master the Art of Selling" has sold over 1.6 million copies so I was eager to see what the comic book version would be like. This unusual marriage of business advice and comic book style comes from SmarterComics who have given several prominent business books the comic book treatment. Others in the catalog include 'The Long Tail' by Chris Anderson and Sun Tzu's 'The Art of War' (how perfect is that, comic book fans?).
So, why give a business book the comic book treatment? According to SmarterComics, the idea is to take the best business books ever written and "make them visually appealing to busy professionals and the Twitter generation."
I see an added benefit: most books -- especially non-fiction books, are never finished. Typically, a book buyer finds something that they think will help them. They read a chapter or two, and put the book down, never to finish it. These Smarter Comics versions solve the problem. How? They're short - only 50 - 60 pages and illustrated so the lessons fly by.
In fairness, "How to Master the Art of Selling" doesn't really read like a typical comic book. You're not following a set of characters through an adventure. The artwork isn't forwarding a narrative, it's depicting (and sometimes lampooning) what's being explained. So the illustrations feel more like cartoons than comics. In fact, it feels more like a Classics Illustrated than a typical comic book or graphic novel.
This minor criticism aside, the book does exactly what it sets out to do. In 50 easy pages, a master of sales, Tom Hopkins clear and succinctly explains what you need to do to be successful in sales. This fun comic book version of Tom Hopkins' classic is perfect for a young person who has no sales experience, or is struggling in a new sales position. It's like Cliff Notes for today's twitter generation.
Readers will learn why sales can be an exciting and lucrative profession, and how to stay motivated during the inevitable low points of any career. This illustrated adaptation distills over 400 pages of knowledge into 50 and still manages to give clear cut advice on how to find customers, what to say to prospects and how to close.
Super cool stuff!
We give everything we review here, a comic book grade. 'How to Master the Art of Selling' gets a VERY FINE PLUS (VF+) 8.5 out of a possible 10.0 comic book grading scale.
You can purchase this book, (cover priced at $12.95 USD), at the following locations:
Our thanks to Judy at Tom Hopkins International for having the folks at SmarterComics send us the book for review.
Additionally you can 'Like' the Facebook Fan Page for 'SmarterComics' as seen here, where there are several more sequentially illustrated books.
I look forward to reviewing at least one of them, before Tina reads / reviews them all, LOL!
My thanks again to all of YOU reading this blog and our archived blog posts, now at 3,416 total posts in number! I do appreciate your continued reading and support of this Blog!
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