Topic: Comic Books - New
TODAY'S FEATURE - Blog #3497:
The Long Tail: why the Future of Business is Selling Less of More by Chris Anderson
I'm a big fan of Smarter Comics reimagining of popular business books in comic book form. For me, "The Long Tail" really shines in this format. The illustrations by Shane Clester enhance the understanding of the material. It's a bit like watching a really great powerpoint presentation. (I know, when have you actually seen one of those?) Here the images match the text perfectly.
In some of the other books in the Smarter Comics catalog, the illustrations are at times distracting and confusing images of what the artists seem to think the authors mean. In "The Long Tail" the images clearly work with the content.
For example, when Anderson contrasts his experience as a teenager with that of a typical teenager today, you see how different they are with images of each sitting in their bedrooms amidst their gear and gadgets. Today's teen has 9 tech items while Anderson only has 4. Even better, the charts, graphs and diagrams come alive in this format.
"The Long Tail" explains how the marketplace has moved from a mass market to a mass of niches. Simply put: what kind of ice cream do you like? Chocolate? Vanilla? Some people are addicted to Chunky Monkey, pistachio, maple, or strawberry cheesecake, cardamon gelato or dulce. The 'long tail' is the myriad of options beyond chocolate or vanilla. With the ease of access to consumers and no need for inventory by sellers afforded by the Internet the long tail is actually larger than the seemingly more popular 'mass-market' options.
Want to see the long tail in action? Visit a comic convention. You'll find everything from Smurfs, Archie and Veronica to Superman and Batman, and time-traveling zombie-killing robots. There's something for everyone in the independent self-publishing world of the comic book long tail. If you want to understand the phenomenon better, pick up a copy of "The Long Tail" from Smarter Comics.
I give "The Long Tail" a NEAR MINT (NM) 9.4 on a comic book grading scale of 10.
~Tina Lo Sasso
Here's the Publisher's Info on this book:
Publisher's Info: The Long Tail
Author: Chris Anderson - Illustrations by Shane Clester
Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager!
In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.”
NOTE: The publisher has multiple ways you can purchase this book! Here is the link to where you can purchase it direct from them at SmarterComics! Either ebook via iPhone, Android, online, iPad, android tablet, or hard copy!
ADDENDUM (September 2nd, 2011): Corey Blake has brought to my attention that Round Table Companies did the packaging for this book. Also that Shane Clester is a staff artist at the company. Thanks for the additional info, Corey. Looking forward to see some of upcoming publications!
Thanks, Tina, for the above review! I appreciate your guest blogging here today!
I also want to mention that SmarterComics also has a Facebook Fan Page, that I suggest readers of this blog 'LIKE'.
~Michael D Hamersky - who is asking you for your vote in the current voting going on over at The Shel Dorf Awards web site. I was nominated for 'Comic Blogger of the Year' on Monday, August 8th! While being honored to be nominated, I'd also like to win! The competition has some other good nominees for the same category I was nominated for, so I'm asking for your help on this!
If you have enjoyed this blog or any of the others in the now over 3,496 blogs in this series of mine, I'd appreciate your vote!
Here is a direct link to the voting page. 'Comic Blogger of the Year' is the category, and 'Michael Hamersky On Comics' is the name I'm listed as to vote for.
Here is a link to blog #3481, where I went more into depth on this topic.
My thanks to any of you that take the time to vote for me! The voting ends on September 4th of 2011!
NOTE FROM THE BLOGGER:
My thanks again to all of YOU reading this blog and our archived blog posts, now at 3,497 total posts in number! I do appreciate your continued reading and support of this Blog!
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