Mood: rushed
Topic: Comic Books - New
TODAY'S FEATURE - Blog #3497: The Long Tail: why the Future of Business is Selling Less of More by Chris Anderson I'm a big fan of Smarter Comics reimagining of popular business books in comic book form. For me, "The Long Tail" really shines in this format. The illustrations by Shane Clester enhance the understanding of the material. It's a bit like watching a really great powerpoint presentation. (I know, when have you actually seen one of those?) Here the images match the text perfectly. In some of the other books in the Smarter Comics catalog, the illustrations are at times distracting and confusing images of what the artists seem to think the authors mean. In "The Long Tail" the images clearly work with the content. For example, when Anderson contrasts his experience as a teenager with that of a typical teenager today, you see how different they are with images of each sitting in their bedrooms amidst their gear and gadgets. Today's teen has 9 tech items while Anderson only has 4. Even better, the charts, graphs and diagrams come alive in this format. "The Long Tail" explains how the marketplace has moved from a mass market to a mass of niches. Simply put: what kind of ice cream do you like? Chocolate? Vanilla? Some people are addicted to Chunky Monkey, pistachio, maple, or strawberry cheesecake, cardamon gelato or dulce. The 'long tail' is the myriad of options beyond chocolate or vanilla. With the ease of access to consumers and no need for inventory by sellers afforded by the Internet the long tail is actually larger than the seemingly more popular 'mass-market' options. Want to see the long tail in action? Visit a comic convention. You'll find everything from Smurfs, Archie and Veronica to Superman and Batman, and time-traveling zombie-killing robots. There's something for everyone in the independent self-publishing world of the comic book long tail. If you want to understand the phenomenon better, pick up a copy of "The Long Tail" from Smarter Comics. I give "The Long Tail" a NEAR MINT (NM) 9.4 on a comic book grading scale of 10. ~Tina Lo Sasso Here's the Publisher's Info on this book: Publisher's Info: The Long Tail Author: Chris Anderson - Illustrations by Shane Clester Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager! In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.” NOTE: The publisher has multiple ways you can purchase this book! Here is the link to where you can purchase it direct from them at SmarterComics! Either ebook via iPhone, Android, online, iPad, android tablet, or hard copy! ADDENDUM (September 2nd, 2011): Corey Blake has brought to my attention that Round Table Companies did the packaging for this book. Also that Shane Clester is a staff artist at the company. Thanks for the additional info, Corey. Looking forward to see some of upcoming publications! Thanks, Tina, for the above review! I appreciate your guest blogging here today! I also want to mention that SmarterComics also has a Facebook Fan Page, that I suggest readers of this blog 'LIKE'.
~Michael D Hamersky - who is asking you for your vote in the current voting going on over at The Shel Dorf Awards web site. I was nominated for 'Comic Blogger of the Year' on Monday, August 8th! While being honored to be nominated, I'd also like to win! The competition has some other good nominees for the same category I was nominated for, so I'm asking for your help on this! If you have enjoyed this blog or any of the others in the now over 3,496 blogs in this series of mine, I'd appreciate your vote! Here is a direct link to the voting page. 'Comic Blogger of the Year' is the category, and 'Michael Hamersky On Comics' is the name I'm listed as to vote for. Here is a link to blog #3481, where I went more into depth on this topic. My thanks to any of you that take the time to vote for me! The voting ends on September 4th of 2011! NOTE FROM THE BLOGGER: My thanks again to all of YOU reading this blog and our archived blog posts, now at 3,497 total posts in number! I do appreciate your continued reading and support of this Blog! BTW, You can 'follow' this blog by clicking the 'Follow' Button at this NetworkedBlogs app link! We currently have over 2,534 'Followers'! Thanks to ALL of YOU that have already clicked that button! And for those of YOU that haven't yet... I would appreciate it if YOU would!!! ~ Michael D Hamersky Note: My online 'Local' Comic Book Shop (LCBS), carries many different genres of comics, magazines, graphic novels, and comic con promotional items. Possibly even copies of the item(s) that was mentioned here today...!If I have it... You can find it 'Under The Big Top Of Comics' at: http://www.ComicBooksCircus.com/ Web Page Note: This blog post is written for the IE Browser standards. Chrome, Safari, Netscape, Firefox and the other browsers serve the page up differently, sorry about that! The screen display resolution is best seen at the setting of 1024 x 768 on your laptop or desktop computer. Note: As of Monday, June 27th, 2011, I'll be using my new laptop, where the default resolution is 'higher', so there may be some temporary glitches until I am used to the new resolution. NOTE: All images and characters within this blog post are copyright and trademark their respective owners. Comics Creators: If you are breaking into, or already work in the comic book industry or other pop culture productions, you are welcome to email or mail us press releases, news items, and updates that you feel would be of interest to our blog readers. Including YOUR own works! To mail printed items to us for possible review, send to: Make It So Marketing Inc., PO Box 130653, Carlsbad, CA 92013 Also, if you are a Facebook member, I would have liked you to send me a 'Friend Request'. However, I have reached the maximum limit of 5,000 Facebook Friends and Fan pages already, so I've added a New 'Facebook Fan Page' so that even more of YOU can 'Like' what I am doing, and be interactive with me and others there. Here is the link to that 'Facebook Fan Page': Michael D Hamersky On Comics! Please click the 'Like' button on that page! |