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Monday, February 6, 2012
The Taco Titan of Taco Bell And... Comic Books?!
Mood:  caffeinated
Topic: Comic Book History

                                        

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The Taco Titan of Taco Bell and...
Comic Books?!
Glen Bell, Founder of Taco Bell, Which Has Promotional Comics Books Published by Marvel Comics!
 
THE LEAST EXPENSIVE ITEMS at my own online comic book shop!

 
THE MOST COLLECTIBLE ITEMS at my own online comic book shop!
 
THE LEAST EXPENSIVE ITEMS at my own online comic book shop!
 
  

TODAY'S FEATURE IS BLOG #3599I just finished reading the book titled 'Taco Titan - The Glenn Bell Story' by Debra Lee Baldwin that was published in 1999, but the paperback edition was first published in 2002.

There's a few reasons why I chose to place this book in my 'to read stack'.  First, because Tina and I do frequent a Taco Bell in Vista, and that we used to visit 'Bell Gardens' in Valley Center.

As a matter of fact, it was at 'Bell Gardens' that I first learned about Glen Bell, who founded Taco Bell in 1962. 

However, I didnt' know that Glen had started a 'Bell's Hamburgers' place back in 1947, nor that he had started Taco-Tia in 1953, and 'El Taco' in 1957!  Glen was a true pioneer in the fast food industry, starting right after the McDonald Brothers did in the same region of Southern California.

The book, Taco Titan: The Glen Bell Story, starts with Glen's birth, his parents, and the places where he lived while a child.  However it was his start in the fast food industry that grabbed my attention, plus the "Glen's Recipes For Success" that really grabbed my attention.

I wish that I had had the opportunity to meet him at Bell Gardens, but he wasn't there the times we had driven up there to check out the farm, the produce stand, and take the miniature train ride around the farm. 

Glen died after this book was published, on January 16th of 2010, at age 86.

The book goes into the fact that Glen was a hard worker, a founder of fast food chains, and a friend to those that he helped guide to building their own chains; 'Del Taco' and 'Der Wienerschnitzel' to name a couple.

Glen also knew good marketing methods.  This was shown at all ot the Grand Openings of the early Taco Bells. He used searchlights, free sombreros, mariachis bands, etc.  Glen eventually worked himself out of the day to day operations of the business, and became a member of the Board of Directors, but was always looking for a new start-up venture.  

I'm sure he would have been pleased with the two sets of promo comics that Taco Bell has promoted recently, the first one in 2009, and the second one in 2011.  Here is the link to those promo comic books that were published in conjunction with Marvel Comics.  The 2009 set included the Avengers, Captain America, the Fantastic Four, and Thor.  The 2011 set included the Avengers, the Fantastic Four, Iron Man, and the X-Men.

So, it was pretty cool to read this book, about the man who started several fast food chains, and built the 'Bell Gardens' in Valley Center that we enjoyed visiting, (it is closed now), among other ventures.  An added bonus was the fact that Taco Bell has promoted comic books twice now, via Marvel Comics!

My 'comic book grade' for the book is a NEAR MINT (NM) 9.4 out of a possible 10.0 comic book grading scale.  The book was well researched, presented in a very readable format, and had 'lessons' shown after each chapter, encapsulating pearls of wisdom from Glen himself.  Add to that the great photos during the decades, and an index... This is a good book to read!

And don't forget the comics from Taco Bell / Marvel Comics!

~Michael D Hamersky On Comics!

 


NOTE FROM Michael D Hamersky On ComicsMy thanks again to all of YOU reading this blog and our archived blog posts, now at 3,599 total posts in number!   I do appreciate your continued reading and support of this Blog!

BTW, You can 'follow' this blog by clicking the 'Follow' Button at this NetworkedBlogs app link!  We currently have over 2,695 'Followers'!  Thanks to ALL of YOU that have already clicked that button!  And for those of YOU that haven't yet... I would appreciate it if YOU would!!!

Note:  My online 'Local' Comic Book Shop (LCBS), carries many different genres of comics, magazines, graphic novels, and comic con promotional items. Possibly even copies of the item(s) that was mentioned here today...!  If I have it, you'll find under the BIG TOP of Comics, at Comic Books Circus.com, including the book 'Gotham City 14 Miles' that I am shown holding to the left. I'm 1 of 14 essayists in that book! !     

Web Page Note:  This blog post is written per the IE Browser standards.  Chrome, Safari, Netscape, Firefox and the other browsers serve the page up slightly differently, sorry about that!  The screen display resolution is best seen at the setting of 1024 x 768 on your laptop or desktop computer.  Note:  Your computer's resoulution may be set differently, but the above resolution is the most commonly used resolution at the time of this blog post. 

NOTE: All images and characters within this blog post are copyright and trademark their respective owners.

Comics Creators: If you are breaking into, or already work in the comic book industry or other pop culture productions, you are welcome to email or mail us press releases, news items, and updates that you feel would be of interest to our blog readers. Including YOUR own works! To mail printed items to us for possible review, send to:  Make It So Marketing Inc., PO Box 130653, Carlsbad, CA 92013

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In Addition, I started a YouTube Channel just before the 2011 Comic-Con International, where I am slowly uploading videos from conventions or other events that we attend that are also pop culture related.  You are invited to 'subscribe' to that channel also!  As found at 'HamerskyOnComics'!
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Posted by makeitsomarketing at 12:01 AM PST
Updated: Monday, February 6, 2012 4:08 AM PST
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