Mood: incredulous
Topic: Comic Book History
Why Are So Many Comic Books From the 1970's Cut Up??
If You own a Marvel comic book from the time period of 1974-1976, Your comic book may be incomplete ! Why????Well back in March of 1974, Marvel Comics ran a campaign that enticed readers to cut out a certain portion of each comic! Every month pictures of its' most popular characters, either heroes or villains, were printed onto the Letters Pages section of various comics. The Letter Page would be where Stan Lee or others of the 'Bullpen' printed either editorials, coming attractions or fan mail. The pictures appeared in the format of a numbered 'stamp'. To the chagrin of today's collectors the readers of the comics were encouraged to both "clip 'em and collect 'em". Yikes !! Ultimately there were 100 different stamps in the set and those first 100 are referred to as the 'Series A' group.
Later on that year, in-house ads were printed to entice the reader to send away for a Mighty Marvel Value Stamp Book to place their 'Value Stamps' in. The cost of the book was just 50 cents. Unfortunately for collectors, the campaign was so successful that in December of 1975 Marvel produced a second set, referred to as 'Series B'. This group consisted of 100 value stamps too, but these were really different from the first set. Each of the stamps was not of an individual character but a single piece that formed one full image, similar to a puzzle. Once again, in-house printed ads in the comics offered another Mighty Marvel Value Stamp Book to paste them into for the same price of only 50 cents! So coming to today, a Marvel Comic from this 1974 - 76 era with its Marvel Value Stamp clipped out loses most of its value. It is so necessary to stress when listing a comic with the stamp out, that when grading such a comic, there is a term specifically created to identify it, the 'Marvel Value Stamp Flaw'. For those interested in Marvel comic books we have several thousand of their comics listed in our eBay Featured Store and eBay Pro Store! Thanks for reading this comic book blog post! Feel free to comment!
Michael | The above Marvel Value Stamp Books are the two culprits for why your Marvel Comic may be cut up! The Marvel Value Stamps that were cut out of the comics were placed in these two albums!! The Above Picture is Showing Michael Selling Marvel Comic Books at the San Diego Comic-Con (SDCC) in 1973! I Was a Marvel Zombie in Those Days !! |